A picture is worth a thousand words. Or, in our case, a thousand options to choose from. Everything is now Visual, Visual, Visual. Let’s face it, we all enjoy matching or seeing exactly what we want rather than using keywords and hoping for something similar. In fact, 75% of younger shoppers want visual search to be part of their purchase journey. If you want your customers to have a more personalized experience on your website, Visual Search is your solution!
Images are the new consumer language. Emarketer recently recorded data determining that 72% of internet users ages 18 and above search for visual content prior to making a purchase. Additionally it is estimated that in 2017 consumers will take approximately 1.2 trillion photos, 85% of that being on the mobile. Still not convinced? Let’s talk about exactly how Visual Search will help you.
What Will Visual Search Do For You?
Shoppers want fast and convenient. Constantly having their phone in arms reach, consumers can take a quick picture of something they see and immediately search for it. With a blink of an eye, it is sitting at their front door ready to be worn, used, and loved. Visual Search creates the method of shopping that allows products to be even more accurate, resulting in a higher conversion rate.
Empowered by artificial intelligence, Visual Search goes far beyond just recognizing an item. It reads patterns, materials, and colors. With the utilization of Visual Search, retailers have the ability to collect and analyze what products are trending. It is important to know what your customers want. When you understand what your consumers want, sales and customer satisfaction dramatically increases. And you’ll receive better reviews!
When retailers update their catalogs showing what is most popular, manufacturers can produce more efficiently. Manufacturers can create more specialized products that shoppers want and spend less time making those items that never end up being sold.
And finally the big reveal!
MicroD will be partnering with Thinkdeep.ly, a Montana based e-commerce company that provides Enterprise Visual Search Solutions. MicroD’s implementation of Visual Search for retailers will allow customers to have an integrated physical world experience to online experience. Consumers want to be guaranteed that they are getting the product they searched for, and Visual Search is the newest and most effective way to do so. We make it easy. The MicroD team, alongside with Thinkdeep.ly have all the knowledge and resources you need to make your website more engaging and successful!