Furniture Manufacturer Digital Solutions

Furniture Manufacturers are Challenged with Growing the Business Profitably

Retail channels are shrinking and offsetting to small-order customers can be costly.

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The new B2B user demands an exceptional digital buying process with eCommerce.

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Consumers are looking to home furnishings manufacturers for additional shopping experiences.

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In-house teams are misaligned and lack efficiencies to manage the B2B consumer.

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The New Retail Environment

B2B furniture sales are challenging. The retail channel is shrinking with fewer new brick and mortar stores opening than before the pandemic. And home furnishings consumers want the flexibility to shop the brands they love with the brand itself.

Online furniture and homeware sales will see an average yearly growth of 10% worldwide. And online search for home furnishings products grew 200% during the COVID-19 pandemic. Meanwhile the companies in your supply chain report moderate-to-complete disruption.

We are operating in a time of unprecedented change related to:

- the political response to the pandemic and how it will shape our behavior
- the constantly changing face of international trade and the impact tariffs have on prices and profits
- the technological factors being accelerated by these changes, including the focus on customization as well as the need for advanced digital tools both online and in the stores of your retailers

furniture manufacturer digital solutions for the shrinking retail channel

digital solutions for furniture manufacturers

The New B2B Buying Expectations

73% of millennials provide input that drives B2B decisions and nearly 34% are decision-makers.

The millennial influence is critical for manufacturers.

A critical reason for the importance of furniture manufacturer digital solutions: millennial B2B buyers are accustomed to exceptional B2C experiences. And they demand the same Amazon-like experience for the B2B buying process. That includes a digital buying experience and eCommerce.

Challenges with Channel Conflict

73% of consumers expect to shop directly with the brand as well as from a retailer.

B2C shoppers create channel conflict with the retail network. But brands are innovating to apply unique solutions to this problem. Manufacturers who serve B2B channels can supplement the B2C buying process. Simultaneously B2B companies can maintain support to the retail network.

Creating Efficient Teams to Support Retail Network

Cost to service the retail network is high. Small-order clients, like designers, require more resources but fill a critical revenue gap for manufacturers. Promoting cross-team efficiency is critical. Especially to acquire new B2B customers.

Profitable manufacturers automate the order management process and free up customer service resources with furniture manufacturer digital solutions. Customer satisfaction improves and team efficiency increases.

Manufacturers can consolidate fragmented technology into one platform integrated with the ERP system. Eliminating the islands of technology will improve team communication to customers about orders and other business information.

home furnishings manufacturers team efficiency

LEARN MORE ABOUT OUR FURNITURE MANUFACTURER DIGITAL SOLUTIONS

Home Furnishings Manufacturer Solutions

Manufacturers looking for ways to improve the revenue, sales process, digital experience, scale the business, or increase support team efficiency find solutions like these to hit their goals.

MicroD is uniquely positioned in the home furnishings industry to provide a state of the art digital experience for manufacturers because we’ve accomplished this for over 25 years with our retailers and manufacturers.

B2B Websites

A True Consumer-Like Experience for B2B Sales

Let’s be honest, your ERP is not a friendly way to do business. It’s an internal tool for your employees to use. Your dealers, designers and other retail partners want to shop on a website, not in an ERP. Imagine a system that also creates efficiencies, allowing you to support hundreds of small B2B partners. Partners who can order using this system, instead of engaging your service staff, which does not scale.

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Product Visualization

How do 3D models affect the consumer’s path to purchase?

From 2D product presentation to 3D and Augmented Reality, there are many product visualization tools that have made their way onto your priority list. But do you know what applications each of these solutions have on your growth? MicroD is not just a solution provider. We can connect you to over 400 retailers and help you control your brand presence with catalog data, EDI, 3D and product visualization.

2D CUSTOM DRAPING

3D VISUALIZATION

manufacturer solution - product visualization

CPQ – CONFIGURE, PRICE & QUOTE

Are your retailers struggling to price and place custom upholstery orders?

Make sure your sales staff and your retailers can follow even the most complex rules for pricing and configuration with a front-end solution. Give your retailers a consumer-like experience to create and place orders that are configured and priced correctly–saving time, cost in returns, and accuracy in custom product orders. We can help you give the right access to the right retailers in your network to configure and price these items on the retail sales floor with your end-consumer. MicroD can improve your existing process and streamline the experience with additional features like visualization and product line distribution for your customizable product catalogs.

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Catalog Development

Consumers are spending more time researching, and in some cases buying, furniture products online.

But in many instances, your retailers don’t have the right products you sell on their website. When it comes to expanding your brand, your retail channel is critical. Retailers in your network need the right products with robust description, high-quality visualization, and pricing to display for the furniture shopper. If you want to control the product catalogs for product lines in your brand to the dealers in your network, we can help.

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The biggest value we provide to home furnishings manufacturers is creating a customized solution that fits your business model today and a scalable plan to grow in the future. We help you answer the big questions and show the consumer trends to give your brand a roadmap for less disruptive technology shifts. MicroD helps manufacturers stay on the cutting edge of technology and understand how to leverage it effectively.

JOIN THE LARGEST PLATFORM OF RETAILERS AND MANUFACTURERS IN THE HOME FURNISHINGS INDUSTRY

Brand leaders, it is possible to craft a custom furniture manufacturer digital solutions to expand your brand, increase revenue channel effectiveness, and strengthen retail relationships within the largest platform that brings together retailers and manufacturers in the home furnishings industry.

Reach out today to setup demonstrations and discussions about specific solutions MicroD can provide to home furnishings manufacturers.